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Mobile ‘Caller Tunes’ as Advertisement


Scenario:

John calls Anita on her mobile and he is greeted by a beautiful Song not from a popular movie but from a popular brand advertisement. Anita did not even pay for the ‘caller tune’ to be played instead of the regular default ‘tring tring’. The advertising brand paid the network for that or infact the brand also got a good deal with with the mobile network.

Advantage:

Is anybody losing anything implementing this idea! Well, absolutely not. And the impact of the advertisement is also immediate and very cost effective to the advertiser.

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